With the continuous release of innovative smart phones, mobile devices and PC tablets, they are directly associated to the mounting innovation in these particular niches. Technological advancements and developments are creating a need for modern and compact mobile products.
Nielsen, one of the leading research based companies has lately confirmed it after they have conducted a research. The data being collected highlighted that the Smartphone market is exceptionally competitive and this makes the consumers take a new challenge when they are considering opting for their new Smartphone.
There are three leading manufacturers when it comes to the Smartphone market; however, Google’s Android Smartphone has finally taken the lead. According to the new data, the USA consumers prefer buying Android phones as compared to any other Smartphone model on the market. Both the iPhone and Blackberry have been sharing 27 percent market share for the past year whereas Google’s Android presently is holding around 29 percent of the entire U.S. based Smartphone market.
Android is offering its users with a lot more choices; this is something far away from the fairly low-tech Samsung Intercept to the high-end with Motorola Droid Pro. Android offers a large variety of manufacturers as the Operating System can be modified so that the models, features along with the overall user experience completely varies from manufacturer to manufacturer.
Nielsen explains this point that when it is about the producers then Apple winners and RIM, ever since they are the only ones that are creating and selling Smartphones with their respective OS. The company has further added that the HTC’s consumer base has 12% a HTC Android device and 7% own a HTC device running Microsoft OS. At Motorola, it is 10% and 1% of consumers who have Android and Microsoft OS.
